Selling, Marketing Products in West Central African Countries : Cotonou Benin , Lome Togo , Accra Ghana , Douala Cameroon , Abidjan Cote d’Ivoire , Ouagadougou Burkina Faso , Bamako Mali | NELISS International

SELLING INTERNATIONALLY
EXPANDS BUSINESSES
WE 'ILL ASSIST YOU !

If you wish to increase your business revenue, then you must consider exporting your product or service into the foreign markets in West and Central Africa. At Neliss, helping businesses export profitably into neighboring West and Central African countries is our specialty !

To help a business start to export its products, Neliss begins by drawing up a detailed route-to-market EXPORT PLAN for the business which will ensure that the business stays on track all through the export planning process. This is because Neliss understands that before a product will make any meaningful impact in its target cities, a thorough understanding and analysis of the business environment of the product vis-à-vis the ECOWAS and CEMAC sub-regions, must be acquired.
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EXPORT PLAN
FOR ENTRY INTO AFRICAN MARKETS

An EXPORT PLAN is any business plan that specifically targets cross-border markets. It indicates what the target markets are, what threats may be faced, what risks are involved, what resources are required and what the expected benefits and results would be.

Neliss offers an Export Planning package that involves preparing for your product, an export market survey that will help determine what the most attractive West and Central African markets for it are. Based on the export market survey, Neliss will then articulate and structure an efficient and result-oriented export plan for your product. This will ensure that your entry into your target export market is smooth, competitive and successful.

The export plan will revolve around :

Understanding the ECOWAS and CEMAC business terrains
Identifying the specific ECOWAS and CEMAC cities to begin from
Defining how to enter each new export market
Estimating the costs for entering each new export market
Estimating the revenue that can be derived from the new export markets
Backing all data with verifiable market research
Fine-tuning and getting the business case/plan ready for presentation to management.

Even if your product is already informally present in and around the ECOWAS or CEMAC country of your choice, exporting your product to that West or Central African country is still a daunting task . But with Neliss, the chances of successfully and profitably exporting your product to West and Central African countries are very high. To foster the adoption of your products in West and Central African markets, Neliss offers Nigerian businesses two trade activities which complement each other. The two trade activities are :
 (a) International Sales
(b) International Marketing

INTERNATIONAL SALES
TO WEST & CENTRAL AFRICAN COUNTRIES

As a producer, service provider or exclusive distributor, when you commence the exportation of your products to West and Central African countries, a totally new profit pool will be added to your bottom-line in addition to your product being reinforced as a truly international brand !

This highly welcomed growth in business revenue comes about essentially because the ECOWAS and CEMAC regions would make a market of over 600 million new consumers directly available to you !

Neliss offers a package that would help you introduce your product into your desired export market within the shortest possible time. To achieve this, Neliss will :

Compile a list of potential partners/importers for your product (about 10 potential importers)
Select and present to you, its adjudged top three suitable and interested partners/importers
Join you in your introductory visits to the potential partners/importers
Join you in negotiating and finalizing your first sales order

INTERNATIONAL MARKETING
IN WEST & CENTRAL AFRICAN COUNTRIES

As a field-oriented company, Neliss will take your product into the field in your West or Central African export locations.

Neliss will also ensure that the final consumers of your products touch, taste, and buy your products.

This will ultimately give your products the opportunity they need to directly change the consumers’ purchase and product consumption behaviors.

These activities will, by and large, ensure that your products are introduced into the product consumption lists of your desired buyers and consumers.

To achieve this, Neliss will take your products to busy streets within your West or Central African export locations, or any street of your choice, and conduct for your products:

Street Sales
On the Spot Product Trials by the public
Flyer / Catalogue Distribution

Neliss has a staff of thoroughly trained field marketers and salesmen who will ensure a large amount of direct consumers try out and purchase your products directly on the street.